Big Maverick Marketing
Marketing That Bucks the Trend
For 25 years, our parent company, TNI the Network Inc. and it’s affiliates, have worked hard to connect community members across Canada and the US to the causes that mean the most to them. Through our tried and true face-to-face approaches, our Professional Fundraising Representatives are able to offer a one on one, informative and secure experience at your door, your place of business or in local, high traffic areas.
We stand by the meaningful and impactful work our carefully selected clients are responsible for around the globe. Our Professional Fundraising Representatives go out into the community each day, feeling good about the causes they represent.
Our goal is to spread awareness for the causes we represent and guide community members through the process of becoming long term supporters of these worthy causes. Our Professional Fundraising Representatives are knowledgeable, skilled and professional. We are proud to offer employment opportunities to a diverse, talented pool of individuals in each of the markets we service.
Aspirations for the Future
Our Values
Honesty, transparency, and ethical fundraising are core principles that guide everything we do. We are committed to building trust with donors, partner charities, and our team through open communication and integrity. By focusing on securing long-term monthly donors rather than one-time contributions, we ensure stable and sustainable funding for charities, enabling them to create a lasting impact.
We embrace a servant leadership approach and foster a growth-driven culture where leaders put the team first, prioritizing the success and well-being of every individual. Our managers act as coaches rather than bosses, focusing on support and development. We invest in our people through career development, leadership training, and mentorship, ensuring that every team member has the tools and opportunities to earn more, lead more, and achieve more.
We lead with a maverick mentality, driven by resilience and grit. Bold, innovative, and unafraid of challenges, we meet rejection head-on, adapt quickly, and never quit. Our team is built by recruiting and training entrepreneurial thinkers rather than script-readers, fostering a culture of independence and initiative. We uphold relentless professionalism through excellence in training across sales, communication, and donor relations. Every fundraiser is equipped to represent our charitable partners – such as the Red Cross and World Wildlife Fund – with the highest levels of respect and expertise. Mental toughness is not just encouraged; it’s embedded in our DNA.
Testimonials
Al LaChance is an exceptional leader whose strategic vision and relentless execution have consistently propelled our organization to new heights. Throughout his tenure, Al has not only met but exceeded production targets year after year, demonstrating an unparalleled ability to optimize operations, motivate teams, and deliver outstanding results.
Under his leadership, we’ve seen consistent year-over-year growth, with some of the highest production numbers in company history. His ability to identify and capitalize on emerging opportunities has been instrumental in expanding into new markets, including the successful launch in Montreal, which opened a critical new revenue stream and strengthened our North American presence.
Beyond the numbers, Al’s leadership has fostered a culture of excellence, accountability, and innovation. His strategic mindset and hands-on approach have earned him multiple accolades, including [specific awards or recognitions, if applicable], and his impact resonates across every level of the organization.
Simply put, Al is a transformative leader who delivers results. Any organization would be fortunate to have his expertise, drive, and proven track record of success.”
Al LaChance is the kind of leader who thrives in complexity—turning challenges into opportunities and uncertainty into decisive action. His strategic vision and flawless execution have consistently delivered results, even in the most demanding fundraising environments and shifting market conditions.
What sets Al apart is his rare ability to align day-to-day production execution with long-term organizational goals. Whether navigating volatile economic cycles, evolving donor behaviors, or competitive pressures, he anticipates roadblocks and crafts innovative, data-driven strategies to keep teams ahead of the curve. I’ve personally witnessed him pivot entire campaigns with precision—adjusting outreach, retooling training, and refining donor engagement tactics—to not just survive downturns, but emerge stronger.
Al’s outside-the-box thinking extends to talent strategy as well. During tight markets, he pioneered recruiting and retention methods that attracted top performers while maintaining morale. His training programs don’t just teach skills—they build agile, resilient fundraisers who excel in any climate. The result? Teams that consistently exceed targets, even when others struggle to meet baseline expectations.
For leaders who need a strategic partner to drive growth amid complexity, Al is unmatched. He doesn’t just adapt to change—he leverages it, turning obstacles into stepping stones for success.
Let’s be honest—fundraising conferences and holiday parties can sometimes feel like a chore. That is, until Al LaChance takes the mic. With his infectious energy, quick wit, and that signature smile, Al doesn’t just host an event—he turns it into an experience. Whether he’s emceeing our annual leadership conference or roasting our CEO (good-naturedly, of course) at the holiday party, Al has a rare gift for making everyone feel like they’re part of the fun. Laughter follows him wherever he goes, and somehow, even the most reserved team members end up on the dance floor.
But don’t let the charm fool you—Al is a rock-solid industry expert who knows fundraising inside and out. His training sessions are legendary, blending razor-sharp insights with hilarious, real-world stories that drive the lessons home. It doesn’t matter if you’re a brand-new rep or a seasoned manager—Al meets you where you are and makes you better. I’ve seen him take nervous first-timers and transform them into confident closers, all while keeping the room engaged, energized, and laughing.
Al is the perfect mix of substance and sparkle—a leader who proves that serious expertise doesn’t have to come with a stiff upper lip. If you want a team that’s skilled, motivated, and actually excited to show up, Al’s your guy. Just be prepared for sore cheeks from smiling so much!”
Al LaChance doesn’t just lead teams—he transforms them. His exceptional ability to recruit, mentor, and develop top-tier talent has been the cornerstone of every organization he’s been part of. Time and again, Al has proven that the right leadership can turn raw potential into elite, results-driven teams—whether building from scratch or revitalizing underperforming groups.
One of Al’s greatest strengths is his keen eye for talent. He doesn’t just fill roles; he recruits future leaders, identifying individuals who bring not only skill but also the drive to excel. Once on board, his mentorship is unparalleled—he invests deeply in his team’s growth, equipping them with the strategic mindset, resilience, and fundraising acumen that set them apart in the industry.
Perhaps most impressive is Al’s ability to turn struggling reps into top performers. Through hands-on coaching, clear expectations, and an unwavering belief in their potential, he has repeatedly taken underperforming teams and molded them into highly motivated, results-oriented powerhouses. His leadership fosters a winning culture—one where accountability, collaboration, and ambition thrive.
Under Al’s guidance, teams don’t just hit targets—they shatter them, all while retaining top talent at rates well above industry standards. His former team members often go on to leadership roles themselves, a testament to the lasting impact of his mentorship.
Al is more than a leader; he’s a talent multiplier. Any organization that has the opportunity to work with him gains not just a strategist and motivator, but a proven architect of success
One of Al’s greatest strengths is his keen eye for talent. He doesn’t just fill roles; he recruits future leaders, identifying individuals who bring not only skill but also the drive to excel. Once on board, his mentorship is unparalleled—he invests deeply in his team’s growth, equipping them with the strategic mindset, resilience, and fundraising acumen that set them apart in the industry.
Perhaps most impressive is Al’s ability to turn struggling reps into top performers. Through hands-on coaching, clear expectations, and an unwavering belief in their potential, he has repeatedly taken underperforming teams and molded them into highly motivated, results-oriented powerhouses. His leadership fosters a winning culture—one where accountability, collaboration, and ambition thrive.
Under Al’s guidance, teams don’t just hit targets—they shatter them, all while retaining top talent at rates well above industry standards. His former team members often go on to leadership roles themselves, a testament to the lasting impact of his mentorship.
Al is more than a leader; he’s a talent multiplier. Any organization that has the opportunity to work with him gains not just a strategist and motivator, but a proven architect of success.”